Creating or redesigning a Shopify store in Strasbourg isn't just about design. It's primarily a business matter. That's why it's important to work with a Shopify agency that has in-depth knowledge of Strasbourg and the Alsace region in general: its ecosystem of local brands, artisan shops, and D2C (Direct to Consumer) startups.
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The specific challenges of a Shopify store in Strasbourg and the Grand Est region
A territory blending traditional retail and rapidly growing DNVBs/startups
Strasbourg and its region welcome:
- Businesses that have been established for years, who finally want to take the next step in their digital transformation.
- Newer brands, often very strong in their product(s), but still under construction with regard to their e-commerce strategy.
- B2B players who are starting to open the D2C channel to speak directly to their end customers.
For all these profiles, Shopify is an excellent solution… but only if the store is an extension of a real e-commerce strategy.
A key position in the heart of Europe
From Strasbourg, many brands sell in France, of course, but also in the rest of Europe, thanks to geographical proximity to Germany , Switzerland, Luxembourg, Belgium…
And this means designing your shop for an international market from the outset, taking into account, in particular:
- Clear language management (FR/DE/EN minimum).
- VAT and invoicing rules adapted to each country.
- Optimized shipping costs and delivery times to avoid disrupting international conversion.
- An order tunnel capable of reassuring a German customer as much as a French customer.
To stand out from its competitors and compete with the most important players
E-commerce removes geographical barriers, and even if the online store is based in Strasbourg, it competes with well-established national brands, other European DNVBs, and marketplaces that set the bar very high on logistics and service.
The role of a Shopify agency is to enable the online stores it supports to quickly reach a level of maturity identical to its national and European competitors, and this requires a platform optimized at all levels (UX, performance, design, purchase funnel, upsell, logistics, SEO, etc.) .
While it is difficult for a physical store to compete with the major players in its sector, due to an obvious budget constraint (rent of a well-located premises, goodwill, renovations, etc.), the creation or optimization of an online store requires a much smaller budget and allows, if the agency is competent, to raise you far to the level of these players.
What we are doing specifically for e-commerce businesses in Strasbourg
Creating Shopify stores from scratch
The goal is to launch a fully optimized online store that will be a profitable investment for years to come. A well-designed store is built to last, both because it will deliver strong results and because its design won't become outdated within a single season.
The support begins with a thorough needs analysis and the definition of a clear strategy with an action plan to achieve your projections, in terms of conversion, average order value, and purchase frequency. Next comes the creation of custom mockups, intelligently designed for mobile-first navigation, then for desktop, and aligned with the defined strategy. In parallel, we define the site structure, collections and products, and the navigation logic (menus, search, filters)...
Once everything is validated, we move on to developing the platform and configuring the Shopify back office: payment methods, delivery methods, taxes, customer accounts, pages, legal policies, applications and third-party tools...
Finally, we ensure that the technical SEO is perfectly structured: essential tags, titles, URL management, internal linking and clean redirects if necessary.
Redesigning existing stores with the aim of optimizing results quickly and in the long term
A redesign can be an accelerator… provided it is managed correctly. Poorly managed, it can lead to a drop in revenue, a loss of SEO traffic, and above all, data loss (customers, orders, history).
We begin by conducting a comprehensive audit of your existing system: UX, product offering and positioning, data, conversions, traffic sources, customer journeys, SEO, and technical performance. Then, we apply the same processes as for building a store from scratch, to guarantee you the best possible results.
Conversion rate and average order value optimization
When traffic is already present but revenue is not following, the main challenge is not to increase visits, but to better convert existing traffic.
The work focuses on concrete levers: clarity of product pages (benefits, reassurance, social proof, quality of visuals, management of variants), fluidity of the purchase funnel (steps, fields, payment, friction on mobile), and strengthening of trust (delivery, returns, guarantees, reviews). Cross-selling and upselling strategies can also be implemented consistently: complementary products, bundles, contextual recommendations.
Here, the approach is not based on intuition. It relies on data, tests and rational decisions, with a constant objective: to minimize the obstacles between the intention to buy and the placement of the order.
We will use all the tools at our disposal: Heatmaps, session recording, Google Analytics, Meta data and TikTok, etc…
Marketing support: email marketing, automation, A/B testing
Shopify is often just the visible part of the system. Around it, a coherent ecosystem supports sales and customer loyalty: email campaigns, automations, and reliable performance measurement.
The support includes setting up a robust email marketing plan: welcome emails, abandoned carts, abandoned payments, abandoned browsing, special offers, post-purchase support, reactivation ("Winback"), and newsletters. Tracking is also made more reliable: meta tags, Google Ads, analytics, consent management, and key events that are truly useful for driving marketing actions.
Finally, automation helps to avoid manual management on a daily basis: customer segmentation, communication adapted to each target, conditional offers and personalized journeys according to purchasing behaviors.
Guiding rule: each tool must contribute, directly or indirectly, to increasing sales and/or customer loyalty.
Case studies: what we achieve for the Shopify brands we work with
Every brand is different, but the same problems often come up. Here are a few examples that illustrate our way of working.
Case #1: Shopify Redesign for a Niche Perfume Brand
Les Eaux Primordiales, a major player in the French niche perfume market, entrusted us with the complete redesign of its Shopify store, with a dual objective: to solidify its premium positioning and accelerate e-commerce performance. The project began with an in-depth audit and a heuristic CRO analysis, followed by a complete UX/UI overhaul, a clearer mobile-first shopping journey, and a custom Shopify development designed to optimize conversion rates, average order value, and purchase frequency.
In parallel, the focus was placed on concrete sales and experience levers: implementation of email marketing via Klaviyo, customizable discovery box, redesigned menu to facilitate the search for the right product, improved loading speed and technical SEO optimization to sustainably support growth.
Following the redesign, the main KPIs improved significantly: +108% in sales, +50% in visits and +30% in conversion.
Case #2: Migration from BigCommerce to Shopify with 360° optimization
Pool Planet, an e-commerce player operating in a highly technical and competitive market, approached Agence Shop to create a completely new Shopify store, while orchestrating a full migration from BigCommerce (catalog, SEO, and editorial content). The project was carried out with a 360° approach: technical and SEO audit, repurposing and migration of hundreds of blog articles, product pages, and SEO-critical pages, creation of custom UX/UI designs (mobile and desktop), premium Shopify development, and optimization of the customer journey to improve clarity, build trust, and enhance sales efficiency.
To ensure a smooth transition, URLs were mapped and strategic content prioritized to preserve organic traffic and unlock new visibility opportunities, using SEO-optimized page templates. Simultaneously, the catalog was made more accessible through a redesigned category architecture, smart filters, and educational content, while the design was modernized with a more premium art direction, restructured key pages, and conversion-focused product pages. All of this rests on solid foundations: a clean Shopify theme, modular components, and an optimized user journey from search to checkout, transforming a complex migration into a true e-commerce acceleration.
The project was recently launched, but the initial results are very encouraging. We will wait a few weeks before releasing the key figures.
FAQ – Shopify Agency for Strasbourg: Frequently Asked Questions
Do you work exclusively with brands from Strasbourg?
No. We support brands based in Strasbourg and the Grand Est region, but also in the rest of France and abroad (USA).
What interests us is not the postal code, but the quality of the project , the ambition of the brand, the desire to create the best possible store and to achieve results.
Do you handle local SEO?
Yes. We work on “classic” local SEO: Google Business optimization, NAP consistency (Name / Address / Phone), useful local pages (areas served, services, customer cases), trust signals, internal linking to strategic pages, and content designed to capture geolocated search intent.
