Shopify Features

What are the main marketing tools available in Shopify?

Shopify offers a comprehensive range of marketing tools to help promote your Shopify store and attract customers. Here are some examples:

  • SEO: optimize your content with meta tags, product descriptions, and custom URLs.
  • Abandoned cart recovery: send automatic emails to remind customers to complete their purchase.
  • Discounts and promotions: create promo codes, automatic discounts, and special offers.
  • Blog: use the integrated blog feature to publish articles and improve your store's SEO.
  • Social media advertising: create and manage ads on Facebook, Instagram, and Google directly from your Shopify dashboard.
  • Email marketing: integrate apps like Mailchimp, Klaviyo, or Sendinblue to create targeted email marketing campaigns.

Do you want to know everything about marketing in Shopify? Here is an article explaining everything you can set up in terms of marketing for your online store.

How to set up discounts and promotions?

To set up discounts and promotions on your Shopify store:

  1. Go to "Discounts": in your Shopify dashboard, go to "Discounts".
  2. Create a discount by selecting the "Create discount" link.
  3. Choose the discount type: select between a discount code, automatic discount, total amount discount, percentage discount, or free shipping offer.
  4. Define conditions: configure the discount conditions, such as minimum purchase amount, eligible products, and promotion duration.
  5. Save: click "Save" to activate the discount.

What are the best plugins for Shopify?

Here are some of the best plugins to optimize your Shopify store:

  • SEO tools: Plug in SEO, SEO Manager, Smart SEO, Booster SEO & Image Optimizer, All in One & Auto SEO, SEO Product Optimizer, SEO Content Blocks
  • Email marketing: Klaviyo, Mailchimp, Sendinblue
  • Abandoned cart recovery: Recart, Privy, Cartly Abandoned Cart Recovery, Recapture Abandoned Carts
  • Review management: Stamped, Yotpo, Judge.me, Loox,
  • Image optimization: LoyaltyHarbour Image Optimizer, PIX - Image Optimizer, Tiny SEO Image optimize, Speed
  • Data analysis: Google Analytics, Microsoft Clarity

How does SEO work in Shopify?

SEO in Shopify is crucial for improving your online store's visibility in search engines. Here's how to optimize your SEO in Shopify:

  • Meta tags: use relevant meta titles and descriptions for each page.
  • Custom URLs: create clear and descriptive URLs.
  • Product descriptions: write detailed descriptions with relevant keywords.
  • Alt text for images: add alt text to your images to improve image SEO.
  • Blog: regularly publish SEO-optimized blog articles.
  • Internal links: use internal links to improve your site's navigation and structure. An internal link is a link that redirects to a page on your site.
  • Site speed: optimize images and use compression applications to improve your site's loading speed.

To learn everything, we have written a complete guide to SEO in Shopify for real results.

What payment options are available in Shopify?

Shopify offers several payment options to facilitate transactions in your store:

  • Shopify Payments: Shopify's integrated payment solution, which accepts credit and debit cards.
  • External payment gateways: PayPal, Stripe, Authorize.net
  • Alternative payments: Apple Pay, Google Pay, Amazon Pay
  • Manual payments: Cash on delivery, bank transfer
  • Split payments also known as "Buy now pay later": Alma and Klarna

Learn more about payments in Shopify.

Olivier Romero - Expert Shopify et intégrations e-commerce

Don't know which Shopify features to prioritize?

Let's build a useful ecosystem, without stacking applications

SEO, promotions, payments, email marketing, analytics, applications, automations or Shopify Plus: I can help you select the truly useful features for your store and integrate them cleanly without burdening the experience.

Discuss your Shopify configuration

How to manage shipping costs in Shopify?

To manage shipping costs in Shopify:

  1. Go to "Settings" (bottom left), then "Shipping and delivery": configure your shipping zones and rates.
  2. Create shipping profiles: define specific rates for different product types or geographic areas.
  3. Shipping options: add options such as standard, express, or free shipping.
  4. Shipping calculators: use shipping calculator apps to get real-time rates from carriers like USPS, UPS, FedEx, etc.
  5. Shipping labels: print shipping labels directly from Shopify to simplify the fulfillment process.

Does Shopify offer analytics tools?

Yes, Shopify offers a comprehensive suite of analytics tools to track your store's performance:

  • Shopify dashboard: displays key performance metrics such as sales, orders, and traffic.
  • Detailed reports: generates reports on sales, customers, products, and finances.
  • Google Analytics: integrate Google Analytics for in-depth analysis and custom reports.
  • Heatmaps and recordings: use tools like Microsoft Clarity to see how visitors interact with your site.

We have written an entire section on reports and analysis in Shopify.

Can I integrate social media with Shopify?

Yes, you can integrate social media with Shopify to promote your products and increase your audience:

  • Facebook Shop: sell your products directly on Facebook.
  • Instagram Shopping: tag your products in your Instagram posts and stories.
  • TikTok: install the application to bridge with your Shopify.
  • Social ads: create targeted ads on Facebook, Instagram, Pinterest, and Snapchat.
  • Social sharing: add social sharing buttons to your product pages to encourage sharing by your customers.

How to use third-party apps in Shopify?

To use third-party apps in Shopify:

  1. Go to the Shopify App Store: explore available apps.
  2. Select an app: choose an app that meets your needs (marketing, SEO, inventory management, etc.). Note: some apps are paid (prices are indicated further down on the app store page).
  3. Install the app by selecting "Add app" and follow the installation instructions.
  4. Configure the app: customize the app settings according to your needs.
  5. Integration: some apps require integration with other tools or platforms. Follow the specific instructions for each app.

What are the benefits of Shopify Plus?

Shopify Plus offers specific advantages for large businesses and rapidly growing companies:

  • Scalability: Handle high transaction volumes without compromising performance (Shopify Plus can manage up to 40x more payments simultaneously).
  • Advanced Customization: Access to Shopify scripts for complex customizations.
  • Dedicated Support: Access to a dedicated 24/7 support team.
  • Exclusive Features: Access to tools like Shopify Flow for automation, Launchpad for launch campaigns, and ERP integrations.
  • Flexible Pricing: Pricing tailored for large businesses, based on sales volumes.
  • Global Network: Shopify Plus offers options for international sales with multi-language sites and multiple currencies.
  • B2B and Wholesale: Shopify Plus allows you to create a version of your site dedicated to selling to other businesses. It's also the only way to make your store completely private (you need to log in to your account to access products and make purchases).

Among Shopify's most powerful features is the entire retail section.

If you're looking to connect your site to a physical store, manage click and collect, in-store payments, and stock by location, check out our article on Shopify POS.