Do you want to create a successful online store with Shopify and are you looking for inspiration? Discover examples of major brands that have built their success on this platform! Famous fashion, beauty, and accessories brands have taken advantage of Shopify to develop their business and generate millions of sales. Their secret? A well-structured online store, respecting UI / UX standards, a design aligned with their brand image, marketing strategies adapted to their core target. In this article, we will explore these examples of emblematic Shopify sites. By drawing inspiration from the best practices of these e-commerce leaders, you will be able to optimize your own store and maximize your chances of online success!
Shopify Site Example #1: Dim
Dim is a comfortable underwear and clothing brand that has established itself in e-commerce thanks to its neat and functional Shopify online store. Their Shopify site has a fluid navigation, allowing customers to easily browse their vast range of products, thanks to numerous filters in the collection pages. With a modern aesthetic and high-quality visuals, Dim creates an engaging user experience. The brand also relies on impactful marketing campaigns and attractive promotions to build customer loyalty and increase its conversion rate, including an example “NEW COLLECTION: -30% from 3 items purchased* ❤”
Shopify Store Example #2: Ami Paris
Ami Paris, the famous ready-to-wear brand, uses its Shopify site to combine elegant design with sobriety. The site reflects the brand's identity, with a clean aesthetic and inspiring visuals. Ami Paris focuses on capsule collections and exclusive collaborations, attracting a trendy clientele. The Shopify online store is a textbook case for premium / luxury brands.
Shopify Site Example #3: Jennyfer
Jennyfer, a must-have brand for young people, relies on a dynamic and colorful Shopify store to captivate its target audience. Jennyfer uses social networks and partnerships with influencers to generate traffic to its site, transforming each visit into an immersive experience. Regular promotions allow the brand to maintain a high level of engagement and loyalty.
Shopify Store Example #4: Acuitis
Acuitis, which specializes in optics and hearing, is a perfect example of how a Shopify site can be used for a niche sector. With an intuitive interface and minimalist design, it highlights their expertise and the quality of their products. The site offers simple yet comprehensive product sheets, allowing customers to better understand the characteristics of glasses and hearing aids. Acuitis also stands out for its quality customer service, and offers personalized advice and an online booking system.
Shopify Site Example #5: Passionata
Passionata is a women's lingerie brand with a Shopify site that conveys a glamorous and accessible image. We particularly note a very good "sticky add to cart" in the product sheet, which allows you to directly select the product variants.
Shopify Store Example #6: Eden Park
Rugby-inspired clothing brand Eden Park’s Shopify store showcases refined collections with striking visuals and detailed descriptions. We appreciate the intuitive navigation and extensive filter options. The brand also leverages targeted marketing campaigns and storytelling tied to its unique history to build customer loyalty and reinforce its premium image.
Shopify Site Example #7: Draeger Paris
Draeger Paris, a specialist in accessories, stationery and decoration items, shines with an elegant and creative Shopify site. Draeger also offers customizable gift ideas, reinforcing the emotional aspect of the customer experience.
Shopify Site Example #8: Viscount A
The Shopify online store of Vicomte A, a high-end ready-to-wear brand, stands out for its elegant aesthetic and quality visuals that highlight its colorful and timeless clothing. Vicomte A offers a pleasant and premium customer experience. The brand also relies on engaging digital marketing, including newsletters and exclusive promotions.
Shopify Store Example #9: Harris Wilson
Harris Wilson, known for its classic, comfortable clothing, is focusing on a clean and welcoming Shopify site. By combining engaging content and seasonal campaigns, the brand maintains a strong connection with its customers and showcases its artisanal heritage.
Shopify Site Example #10: K-Way
The Shopify site of K-Way, the star brand of waterproof clothing, fuses innovation and functionality. With customization options and precise descriptions, K-Way meets the expectations of demanding customers.
Shopify Store Example #11: Teddy Smith
Teddy Smith, a denim brand, relies on a relatively simple Shopify site to appeal to fashion lovers. Product thumbnails allow you to select many options and add the chosen product to the cart without having to go through the product sheet. The structure of the site is straightforward and allows you to quickly find the desired category or product.
Shopify Site Example #12: Balzac Paris
It’s a big reference: Balzac Paris, an ethical and responsible brand, stands out with its minimalist and aesthetic Shopify online store. The site highlights eco-designed collections, thus appealing to environmentally conscious customers. The elegant visuals and detailed descriptions reinforce the brand’s premium image. By integrating features such as advance booking or pre-orders, Balzac Paris promotes responsible consumption while engaging a loyal community.
Shopify Store Example #13: Kookaï
Kookaï, a must-have women's ready-to-wear brand, has a dynamic Shopify site to stay on top of trends. It highlights modern collections and regular promotions, attracting a diverse clientele. Intuitive navigation and comprehensive but reduced product sheets facilitate the purchasing journey. Kookaï also uses engaging newsletters and social media campaigns to maintain a close relationship with its customers.
Shopify Site Example #14: Bourjois
Bourjois, an iconic cosmetics brand, relies on a Shopify online store that reflects its glamorous and Parisian universe. The UX is really well done: even if the store has a lot of products, the mega menu and the collection pages with submenu and ultra-complete filters make it easy to find the product you are looking for. In addition, the attractive visuals and precise descriptions highlight the products well. The site also offers makeup tutorials and personalized recommendations, creating an interactive and engaging experience.
Shopify Store Example #15: Liberation
Libération, the iconic newspaper, uses its Shopify site to sell its various products (newspapers, special issues, books, derivative products, etc.) and offer subscriptions to its audience. The Shopify online store stands out with a sober and professional design that reflects the identity of the newspaper. Navigation is easy and pleasant. This is a good example of a Shopify store that is out of the ordinary, since we are not used to seeing this type of product sold on this CMS.
Shopify Site Example #16: Pyrex
Pyrex, a cookware brand, leverages its Shopify store, which is known for providing a convenient and modern shopping experience. It is colorful and showcases functional and durable products with clear visuals and detailed descriptions. Pyrex also offers recipes and usage tips, enriching the user experience.
Shopify Store Example #17: Vuarnet
Vuarnet, a specialist in high-end sunglasses, uses a Shopify site to reflect its elegance and technical performance. The visuals are captivating and highlight the design and features of each product. The navigation is original, since the menu is vertical, located on the left of the screen and constantly follows the navigation on desktop. On the other hand, the positioning is truly premium: we find the codes of luxury in the way of presenting the products and collections. It is really successful.
Shopify Site Example #18: Volcom
Volcom, a streetwear and action sports clothing brand, has a Shopify store with a very urban and lively style, to appeal to a young clientele. With energetic visuals and a fluid layout, it offers an immersive shopping experience. Capsule collections, limited promotions and exclusive collaborations are regularly highlighted. Volcom also uses engaging content such as videos to reinforce its brand image.
Shopify Store Example #19: Steve Madden
Steve Madden, a famous shoe and accessories brand, uses Shopify for its online store. Many collections are highlighted and we particularly appreciate the very complete product sheets, which present all the variants in the form of swatch images in order to very quickly find the color that suits us.
Shopify Site Example #20: Good Evenings
A huge French success, Bonsoirs is a specialist in high-end bed linen. The Shopify online store stands out for its minimalist and soothing design, reflecting the brand's universe. Bonsoirs offers detailed product sheets and selection guides to help customers in their decision. We really like the ease of creating bundles (for example, fitted sheet + duvet cover + pillows) and the additional information at the bottom of the product sheets.
Shopify Store Example #21: Le Petit Lunetier
Simple and really effective! Le Petit Lunetier's Shopify store has a really optimized navigation at all levels. There is nothing superfluous. And it's perfect for finding a pair of glasses among a wide choice of models with clear visuals and customization options. The virtual try-on is a real plus: it simplifies the shopping experience.
Shopify site example #22: Kylie Cosmetics
Another great example of a successful Shopify online store. Kylie Cosmetics, founded by celebrity Kylie Jenner, has a site that captivates with its glamorous and clean design. Everything is well thought out, every element is in the right place, and there is no cognitive saturation.
Shopify Store Example #23: Glossier
Still with our American friends, here is Glossier, the beauty brand known for its minimalist and innovative products. The Shopify online store relies on authentic visuals and transparent descriptions to engage its customers. Makeup tutorials and customer testimonials enrich the user experience. By emphasizing the values of inclusivity and community, Glossier builds a lasting relationship of trust with its customers. We note a really advanced skin color selector, which allows for an almost in-store experience.
Shopify site example #24: Dries Van Noten
Renowned designer Dries Van Noten has a deconstructed Shopify store that showcases the artistic and sophisticated aesthetic of his collections. We love this approach, which is always well executed, because at no point do we get lost in the navigation. Minimalist descriptions and immersive lookbooks allow customers to explore the brand's creative universe. With exclusive campaigns and premium customer service, Dries Van Noten elevates the online shopping experience.
Shopify Store Example #25: Nutrimuscle
Nutrimuscle, a sports nutrition specialist, has developed a functional Shopify site to meet the needs of athletes and fitness enthusiasts. It highlights detailed products, with technical sheets and usage tips. The “Product Focus” section in the product sheets is particularly effective. In addition, the navigation is animated and fluid, and the sorting options allow customers to easily find the supplements adapted to their objectives. Nutrimuscle also uses expert testimonials to build customer loyalty.
Shopify Site Example #26: Saint James
Simple and pleasant: these are two words that sum up the experience of the Saint James Shopify store. The brand offers iconic nautical clothing, and its elegant site reflects its know-how and French heritage.
Shopify Store Example #27: Minelli
Minelli, a specialist in elegant and modern footwear, has created a sophisticated Shopify site to showcase its collections. The interface is intuitive and customers can discover refined products with quality visuals. Thanks to attractive promotions and efficient sorting options, Minelli optimizes the user experience. The brand also integrates style suggestions and personalized recommendations to inspire its buyers.
Shopify Site Example #28: Repetto
Repetto, an iconic dance and luxury shoe brand, uses a sleek and elegant Shopify site to reflect its image. The Shopify online store showcases iconic products such as ballet flats and dancewear with polished visuals and detailed descriptions. Smooth navigation and precise filters make it easy for customers to find their favorite products. Repetto also relies on limited editions and exclusive collaborations to build customer loyalty.
Shopify Store Example #29: Kappa
Sportswear brand Kappa leverages a dynamic Shopify site to appeal to an athletic, urban customer base. The Shopify online store showcases modern, colorful collections with striking visuals. Kappa leverages influencer partnerships and regular promotions to drive traffic and increase engagement.
Shopify Site Example #30: Dockers
Known for its light-colored chinos, Dockers has developed a relatively simple Shopify online store. Some elements like promotional banners or product description are not in the expected places, which can be confusing.
Shopify Store Example #31: Fauchon
This is a very original and colorful site. We love it. Fauchon, a reference in luxury gastronomy, has created a real experience with its refined Shopify store, which enhances its high-end products. The navigation, the visuals, the animations… everything is tempting! Gift boxes and exclusive collections are also highlighted to attract a demanding clientele.
Shopify Site Example #32: Marie Claire
The famous fashion magazine Marie Claire has its own Shopify store and offers a whole collection of ready-to-wear clothing. The site is relatively classic in its form, generally respecting the best e-commerce practices of this sector. We could still improve the brand image and the user experience. We noticed a particularly high loading time on certain pages.
Shopify Store Example #33: Mesh
Maille, known for its mustards and condiments, has a Shopify site that could be optimized in terms of user experience, but which also has real assets with the possibility of customizing products, limited editions and gift boxes, perfect for seducing gastronomy lovers.
Shopify Site Example #34: Atelier Tuffery
Atelier Tuffery, a pioneer of French artisanal jeans, showcases its expertise in its Shopify store. It stands out for its original navigation, and we particularly appreciate the web design and images. Sometimes you can “reinvent” what seemed set in stone, and it works.
Shopify Store Example #35: Lancaster
Here is an example of an interesting Shopify store, with Lancaster, a French leather goods brand. We remember the mega menu presenting each model in great detail, with icons adopting their silhouette. Also, the “Second Hand” section links to another store for second-hand products.
Why Check Out Shopify Site Examples?
Finding Shopify store examples can play a vital role in designing your own online store. This is because big brands have a large budget to create and optimize their Shopify store and therefore there is a good chance that they are ahead of the rest of the market.
Based on these popular Shopify sites, you can draw inspiration for the e-commerce strategy implemented, the design and user experience on desktop and mobile, identify innovative marketing ideas, and find ideas adapted to your niche.
If you want to improve your Shopify store conversion rate , feel free to check out this article.
Where to find Shopify examples?
If you’re looking for Shopify website examples, a good source is the lists you can find online, although there aren’t many. We also noticed that the same Shopify examples kept cropping up in these lists, so we did some extensive research to bring you some fresh examples.
Otherwise, there aren't many free ways to find examples of Shopify sites. Some paid applications allow you to identify many stores, which you will probably have to sort through afterwards: Wappalyzer, Built With, PandaMatch or Pharow.
You can also contact us if you would like to discuss your project and receive relevant Shopify examples.
How to Know if a Site is Made by Shopify? Practical Tips and Tools
If you're wondering how to tell if a site is made by Shopify , both Wappalyzer and Built With have plugins that can be added to the browser that can detect the CMS used on each site.
Criteria for Evaluating the Best Shopify Sites
When evaluating the best Shopify sites, several key criteria come into play. The first one is overall user experience. A well-designed site should be intuitive, easy to navigate, and deliver a smooth shopping experience. This includes fast loading times, clear navigation, and high-quality images. Shoppers need to find what they’re looking for quickly without feeling frustrated by complex interfaces or cluttered pages.
Visual design is also crucial. A successful Shopify site uses a consistent visual identity that reflects the brand, catches the eye, and engages visitors. Colors, fonts, images, and layout must work together to create an attractive and professional atmosphere. Good design is not just about aesthetics; it should also reinforce the brand’s message and guide users toward purchase.
Finally, the effectiveness of marketing and conversion strategies is a determining factor. Top Shopify sites implement advanced digital marketing techniques to attract and retain customers. This can include targeted ad campaigns, compelling promotions, loyalty programs, and customer testimonials. Additionally, features like product reviews, personalized recommendations, and secure payment options help improve conversion rates and boost sales.
Effective Design Strategies Used by Top Shopify Sites
Design is fundamental to the success of any Shopify site. The best sites use design strategies that are not only beautiful but also functional and user-centered. One of the most effective strategies is adopting a clean and minimal layout. A stripped-down design highlights products without unnecessary distractions, making purchasing decisions easier. Users appreciate clear interfaces where every element serves a purpose and information is presented concisely.
Another strategy is the intelligent use of colors and typography. Colors can influence emotions and consumer behavior. For example, bright and cheerful hues can evoke excitement, while softer tones can create a sense of calm and trust. Pairing these colors with typography that reflects the brand’s personality helps strengthen its identity and create a memorable brand experience. Typography must be readable and consistent across the site to maintain a harmonious aesthetic.
Top Shopify sites also integrate interactive design elements to engage visitors. Subtle animations, hover effects, and smooth transitions can make navigation more enjoyable and dynamic. These elements should be used sparingly to avoid overwhelming users, but when executed well, they can greatly enhance the user experience. For instance, product images with interactive zoom or demo videos can help customers better envision the product in use, increasing the likelihood of purchase.
The Importance of Storytelling on Shopify Sites
Storytelling is a powerful tool for captivating your audience and differentiating your brand in a saturated market. The best Shopify sites use stories to create an emotional connection with their customers. Sharing the brand’s origins, values, and mission can humanize the business and make it more relatable. Consumers are increasingly concerned about where their products come from and the ethics of the companies they support. Sharing authentic, inspiring stories can turn visitors into loyal customers.
Effective storytelling doesn’t stop at the About page. It should be woven throughout the site, from product descriptions to marketing campaigns. Product descriptions can tell the story of each item’s creation, highlighting the materials used, the manufacturing process, and the artisans involved. This adds value and meaning to every purchase, encouraging customers to choose your product over another. Customer testimonials can also be used to tell their experiences with your products, reinforcing credibility and trust.
Visual elements play a crucial role in storytelling. Images, videos, and even infographics can enrich and illustrate the stories you tell. For example, a video showing a product’s manufacturing process or a photo series on your artisans can be highly engaging. Additionally, user-generated content, such as photos of customers using your products, can add an authentic, participatory dimension to your storytelling. These visual elements immerse visitors in the brand’s world and help create a deeper connection.
SEO Optimization for Shopify Sites: Best Practices
Search engine optimization (SEO) is essential for driving organic traffic and increasing your Shopify site’s visibility. One of the first steps in SEO optimization is comprehensive keyword research. Identifying the terms and phrases your potential customers use to search for products like yours enables you to create relevant content and optimize your pages accordingly. Use these keywords strategically in titles, product descriptions, meta descriptions, and image alt tags.
Content optimization is also critical. Ensure that your product descriptions are not only persuasive but also rich in relevant keywords. Your blog content should be informative, engaging, and focused on your audience’s needs and interests. Publishing high-quality content regularly can improve your search rankings and attract more visitors to your site. Additionally, internal and external links can strengthen your site’s authority. Internal links help users navigate your site and help search engines understand your content structure, while external links from reputable sites can enhance your credibility.
Another important aspect of SEO optimization is your site’s technical performance. Fast loading times are crucial not only for user experience but also for SEO. Google considers page speed a ranking factor. Use optimized images, minimize scripts, and implement caching tools to improve your site’s speed. Also, ensure your site is responsive and mobile-friendly. With a growing share of online shopping happening on smartphones, it’s imperative that your site offers a smooth, enjoyable experience across all devices.
Conclusion and Tips for Creating Your Own Inspiring Shopify Site
Creating an inspiring and high-performing Shopify site requires a combination of great design, seamless user experience, effective storytelling, and strong SEO optimization. By drawing inspiration from the best Shopify sites, you can gain valuable insights and apply proven strategies to your own store. Start by defining a strong, cohesive visual identity that reflects your brand’s values. Use colors, typography, and imagery that capture attention and reinforce your message.
Invest in user-centric design that simplifies navigation and showcases your products. Consider your visitors’ experience at every stage of the purchase journey and remove potential obstacles: for example, here is an article to optimize your product page. Incorporate interactive elements and visual content to make browsing more engaging. And don’t forget the power of storytelling. Share your brand’s and product’s stories in an authentic and compelling way to create an emotional connection with your customers.
Finally, remember SEO. Conduct thorough keyword research, produce high-quality content, and ensure your site is technically sound. Follow best practices to improve page speed, use internal and external links, and optimize content for search engines. By following these tips and drawing on successful examples, you’ll be well on your way to creating a Shopify store that stands out and attracts loyal customers. With creativity, strategy, and a little inspiration, your online shop can also become a benchmark in the e-commerce world.
