
BRUME ORPIN: A STRATEGIC REDESIGN TO BOOST E-COMMERCE PERFORMANCE
PRESENTATION OF THE SHOPIFY BRUME ORPIN BOUTIQUE
The Haute Parfumerie Maison BRUME ORPIN asked us to redesign its Shopify store with three clear objectives: improve the design to be more aligned with luxury codes, optimize the user experience and quickly generate a measurable impact on online sales.
✔ Complete audit to identify obstacles to conversion
✔ Design redesign aligned with the brand universe
✔ Conversion funnel optimization
✔ Structuring of pages for smoother navigation
✔ Setting up marketing automations via Klaviyo
x3 ON CONVERSION RATE IN 3 MONTHS THANKS TO A TARGETED SHOPIFY REDESIGN
From the very first discussions, our mission with Brume Orpin was clear: to transform their Shopify store into a real growth driver. To achieve this, we began with a comprehensive audit of the existing site to diagnose pain points and identify concrete opportunities to improve the user journey.
We then carried out a phased redesign, working both on the visual aspect, with a more immersive design perfectly aligned with luxury codes, and on commercial performance (CRO). Each section of the site was redesigned to guide the user more effectively towards the purchase: simplified navigation, highlighting of flagship products, more strategic layout of content.
At the same time, we integrated marketing tools like Klaviyo, allowing us to set up automated scenarios (cart abandonment, post-purchase reminders, newsletters), with the aim of increasing purchase frequency and retaining existing customers.
Result: in just 3 months, the conversion rate was multiplied by 3.
SEE OUR SHOPIFY CUSTOMER CASES
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OCN Nutrition
See the customer case+126% conversion rate thanks to our redesign for this sports nutrition player
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ECCLO
See the customer caseA clean and premium design for this responsible ready-to-wear player thanks to our redesign
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SURF PROGRESS
See the customer caseAn average basket that increased by 94% following our Shopify store redesign
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MATHILDE MY MUSE
See the customer case+120% sales following the redesign of this jewelry brand's Shopify store.
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HOUSE OF SERENITY
See the customer caseThe Shopify site of the Premium candle brand of Groupe Primordial.
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BOB WOLF
See the customer caseThe redesign of the Shopify sneaker store that guarantees a great launch.