BOILISÉ: COMPLETE AUDIT AND REDESIGN OF THE SHOPIFY STORE

We had the opportunity to work with the Shopify store Boilisé on a previous project that had seen notable success, notably thanks to a significant increase in the conversion rate. Based on this, we undertook a complete redesign of their Shopify store in order to optimize the user experience and achieve even greater results.

The old e-commerce site presented a gap between its design and the premium image of the products offered. It was crucial to realign the aesthetics of the platform with the quality and price positioning of the items to create a coherent experience. Also, we focused on storytelling, in order to enrich the customer journey at each stage and to reinforce the brand message.

Our intervention began with an in-depth audit of the Shopify store. This audit identified many areas for improvement, such as redesigning the tree structure, restructuring pages, optimizing the purchase funnel, and enhancing the brand image. Subsequently, we designed custom UX designs to meet Boilisé's specific needs.

Today, the new online store offers a smooth and optimized customer journey. Thanks to a neat design aligned with the brand's high-end image, Boilisé clearly stands out from its competitors and strengthens its position on the market.

Discover Boilisé's new Shopify site.