Les Eaux Primordiales: Shopify Redesign & Optimization

To meet their need to assert a more premium brand positioning while increasing sales, we undertook a thorough audit of their Shopify store. This heuristic CRO analysis resulted in a structured action plan covering UX/UI redesign, clarity of the mobile-first journey, conversion optimization, and increased average order value and purchase frequency.

The initial results, with the site having just gone live, are very promising, with a clear increase in mobile engagement, more additions to the cart, and an expected progression of key KPIs as the new customer journeys settle in.

Furthermore, we strongly emphasized the implementation of new features (email marketing with Klaviyo, customizable discovery box, redesigned menu to facilitate finding the right product...), page loading speed, and technical SEO optimization to sustainably support growth.

Discover the new Les Eaux Primordiales Shopify site

This project clearly shows that a premium website is not just about refined artistic direction. In luxury, the challenge is to combine desirability, clarity of the customer journey, reassurance, and commercial performance. If you wish to delve deeper into this topic, you can consult our Shopify approach for luxury brands.