Brume Orpin : page d'accueil desktop et mobile

Brume Orpin: A Strategic Redesign to Boost E-Commerce Performance

PRESENTATION OF THE SHOPIFY BRUME ORPIN BOUTIQUE

The Haute Parfumerie Maison BRUME ORPIN asked us to redesign its Shopify store with three clear objectives: improve the design to be more aligned with luxury codes, optimize the user experience and quickly generate a measurable impact on online sales.

✔ Complete audit to identify obstacles to conversion
✔ Design redesign aligned with the brand universe
✔ Conversion funnel optimization
✔ Structuring of pages for smoother navigation
✔ Setting up marketing automations via Klaviyo

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5X CONVERSION RATE IN 6 MONTHS THANKS TO A TARGETED SHOPIFY REDESIGN

From the outset, our mission with Brume Orpin was clear: to transform their Shopify store into a true growth driver. To achieve this, we began with a comprehensive audit of the existing site to diagnose friction points and identify concrete opportunities to improve the user journey.

We then carried out a phased redesign, working on both the visual aspect, with a more immersive design perfectly aligned with luxury codes, and sales performance (CRO). Each section of the site was redesigned to guide users more effectively towards purchase: simplified navigation, highlighting flagship products, and more strategic content layout.

In parallel, we integrated marketing tools like Klaviyo, enabling the implementation of automated scenarios (abandoned cart, post-purchase follow-up, newsletters), with the goal of increasing purchase frequency and retaining existing customers.

Result: in just 3 months, the conversion rate tripled, then quintupled in 6 months.

Discover Brume Orpin's new Shopify store

The redesign of Brume Orpin illustrates an essential point: in the luxury world, it's not enough to have an elegant website. The experience must also be made clearer, smoother, and more reassuring, without trivializing the brand. We develop this very logic in our article dedicated to luxury e-commerce.

To understand in detail how we organize a Shopify redesign (audit, UX, SEO, migration, going live), you can consult our complete guide on Shopify redesign .