For this project, everything started from a simple observation: as long as visitors do not understand within a few seconds what a cordial is, they cannot picture themselves using it, compare it properly, or buy with confidence.
The homepage therefore needed to become a commercial clarification page, not just a showcase. Today, the website highlights a very clear promise: artisanal preparations for homemade cocktails and alcohol-free aperitifs, designed to deliver a refined result without any equipment, with a simple and quick dosage.
The work consisted of turning this homepage into a persuasion journey. The information had to be presented in the right order: first capture attention, then explain, then reassure, and only after that encourage purchase.
Le Cordial already had very strong arguments, but they needed to be made immediately understandable: fresh ingredients, artisanal and local production on the French Riviera, no artificial colours or flavourings, a less sweet profile, use with or without alcohol, and preparation in just a few seconds. All these elements needed to stand out more clearly, without overwhelming visitors with overly dense messaging.
One of the most interesting challenges was helping visitors imagine how to use the product. The product becomes desirable as soon as people understand how it fits into a real-life moment: a chic aperitif, a refreshing mocktail, or a successful homemade cocktail without any equipment.
The website also explains the preparation in three very simple steps — pour 3 cl, top up according to your preference, and serve — while detailing the aromatic profiles of each recipe to make choosing easier. This educational dimension was essential, because it helps turn curiosity into a purchase decision.
The redesign also needed to do more to support the average order value. This is where the landing page structure made perfect sense: better explain the range, make the flavours easier to understand, simplify the creation of a gift box or pack, and make selecting several references feel like an obvious choice.
The current homepage clearly supports this logic with a “Build your cordial pack” section, information on the number of drinks per bottle, visible discounts, and flavour-by-flavour guidance to help customers choose.
Finally, the whole experience needed a more contemporary and confident expression. The product is artisanal, but its market positioning needed to feel more polished. The design, wording, and reassurance blocks were therefore reworked to create a more premium, coherent, and effective universe, without losing the freshness or generosity of the concept.
The page now fulfils its role much more effectively: it explains, builds trust, simplifies the buying journey, and sells.
Discover the new Shopify website of Le Cordial.
