Page d'accueil desktop et mobile de la boutique Shopify ECCLO

ECCLO: Shopify Redesign & Conversion Optimization

PRESENTATION OF THE SHOPIFY ECCLO PROJECT

Bob Wolf is a Shopify-based sneaker retailer founded in 1964 in California, steeped in athletic heritage and timeless style. Its collections combine sleek design, premium quality, and a vintage feel.

✔ Heuristic analysis and optimization plan
✔ Premium and original design
✔ Sales funnel boosted in terms of conversion
✔ Development on Shopify
✔ Mobile-first navigation

I want my project to be studied

ULTRA-FLUID NAVIGATION ON DESKTOP AND MOBILE, A DIFFERENTIATING DESIGN

To meet their objectives, we first conducted a comprehensive heuristic audit, accompanied by a structured action plan targeting pain points and conversion opportunities. We then designed a strong visual identity, blending elegance and modernity, perfectly aligned with the brand's urban and contemporary spirit.

The sales funnel was optimized at every stage: a homepage with a clear value proposition and simplified navigation to key products and categories, redesigned category pages to facilitate the journey, and restructured product sheets. At the same time, we developed custom Shopify templates, guaranteeing reduced loading times and full mobile-first compatibility.

The launch of the new store immediately paid off: ultra-smooth navigation, distinctive design and notable performance gains, propelling ECCLO into the top Shopify stores in its segment.

Discover ECCLO's new Shopify store

ECCLO LEFT US A RATING OF 5/5 ON SORTLIST.FR ❤️

"I worked with Agence Shop to redesign my website and optimize it as much as possible. Their support was both seamless and relevant. Their availability, responsiveness, and understanding of my needs really made a difference throughout the project."

Remy Renard

To understand in detail how we organize a Shopify redesign (audit, UX, SEO, migration, going live), you can consult our complete guide on Shopify redesign .