Page d'accueil de la boutique Shopify Kodama Paris sur desktop et mobile

KODAMA: SHOPIFY STORE REDESIGN

KODAMA PARIS SHOPIFY STORE REDESIGN

Kodama Paris is an artisan tea house that doesn't just sell infusions: it offers a universe, original recipes, a creative approach to taste, and a real experience around tea. The redesign of the Shopify store therefore had to go further than a simple graphic improvement. The goal was to build a more elegant, clearer, and higher-performing platform, capable of telling the brand's story while making purchasing easier.

✔ CRO strategy applied throughout the customer journey
✔ Redesign of the mobile and desktop experience
✔ Enhancement of storytelling, recipes, and brand universe
✔ Premium design to strengthen perceived value
✔ Optimized collections with advanced search and smart filters
✔ SEO structuring of strategic pages

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+65% conversion rate with the Shopify store redesign

The Kodama shop needed a new balance between inspiration, education, and commercial efficiency. We therefore reworked the entire journey, from the homepage to checkout, to create a more fluid and intuitive experience. Every step was designed to guide the visitor: discovering the brand’s world, understanding the different product families, quickly finding the tea that suits their desires, and then purchasing without friction.

Special care was given to the homepage, which plays a central role in understanding Kodama. It needed not only to present products but to establish an atmosphere, explain the brand's approach, and inspire exploration of the catalog. The content was organized to better highlight Kodama’s identity: original recipes, expertise, flavor profiles, gift ideas, and consumption moments.

The collection pages were also redesigned to make navigation more efficient. Thanks to advanced search and smart filters, users can browse the catalog more easily based on their preferences, needs, or consumption habits. This approach reduces the effort required to search while showcasing the richness of the offering.

On product pages, the challenge was to make information clearer, more attractive, and more persuasive. The content was prioritized to quickly present essential characteristics, tasting notes, preparation tips, and reassurance elements. The goal: to create more comprehensive, yet never overwhelming pages, capable of building trust and encouraging additions to the cart.

The art direction was completely overhauled to give Kodama a more premium, contemporary image that is more consistent with the quality of its products. The design remains sober and elegant, but with greater visual impact, better readability, and a more polished mobile experience. In parallel, the SEO foundations were optimized to better structure content, strengthen page comprehension by Google, and support the shop’s organic growth.

This Shopify redesign now provides Kodama with a clearer, more immersive, and higher-performing site, both faithful to its brand universe and better aligned with its e-commerce goals. The results are excellent: the conversion rate has jumped by 65% compared to the previous version of the shop.

Discover the Kodama Shopify shop

KODAMA GAVE US A 5/5 RATING ON MALT.FR

"We were thoroughly satisfied with our collaboration with Olivier. Highly available, responsive, and attentive to our needs, he skillfully led the redesign of our website with great professionalism. Beyond execution, he provided us with valuable strategic recommendations and relevant optimizations to improve user experience and store performance. Even when some requests went beyond the limits of the Shopify theme, he was able to find effective technical solutions. His expertise, speed of execution, and quality of work make him a trustworthy partner whom I recommend without hesitation."

Martin Lê

Considering a redesign of your Shopify store? Discover our comprehensive approach on the conversion-focused Shopify redesign agency page, detailing our method for improving mobile experience, clarifying your offer, securing SEO, and rebuilding a clean technical foundation.