The main challenge of the project lay in the richness of the offering. Food, health, hygiene, accessories, toys, furniture: Pet Home features products for numerous animals and from multiple brands. We organized the store to allow visitors to naturally enter the catalog based on their pet, their needs, or the brand they're looking for, without having to navigate through a succession of difficult-to-decipher categories.
This simplification logic extends to PetHome Auto Buy, designed for naturally recurring purchases, particularly food. The customer selects their products, chooses a frequency, and then organizes their reorder. The offer can also be refined according to criteria particularly relevant in the pet care universe, such as brand, category, animal age, or specific needs. The goal is to transform a recurring constraint — remembering to reorder — into a service integrated into the shopping experience.
Finally, the store had to reflect a brand that exists far beyond the e-commerce channel. The various Pet Home branches have their own presence on the site, with their contact details and access to associated services. Digital thus allows for ordering a product, preparing a store visit, or requesting a service. This continuity between online commerce, specialized support, and physical points of sale gives Shopify a broader role than a simple transactional function.
Product sheets were simultaneously structured to provide the necessary information for decision-making — description, composition or ingredients depending on the product, delivery, returns, and answers to frequently asked questions — while the wishlist and bilingual Spanish/English functionality complete the experience for the store's various uses.
Discover the Pet Home Shopify store
Pet Home illustrates a common challenge for retailers with a large catalog: the challenge is not just to offer many references, but to enable everyone to quickly find the right one and facilitate regularly recurring purchases. By linking the catalog, reordering, and physical network in a single experience, Shopify here becomes the meeting point between the brand's different services.
For companies that want to build a store capable of managing a complex catalog, business functionalities, and multiple customer journeys, also discover our Shopify agency's approach.
